Employment with Bonney

Current opening for a talented Installer.  Must take pride in workmanship and be a strong team player.  Clean DMV required.

*** Bonney Plumbing, LLC is an equal opportunity employer ***

Looking for an experienced HVAC Service Technician with outstanding customer service skills and impeccable workmanship to join our team. Must have clean DMV.

*** Bonney Plumbing, LLC is an equal opportunity employer ***

Position: Local Search Engine Marketing (SEM)
Organization: Bonney Plumbing, Heating, Air, & Rooter Service
Private Equity Sponsor: Skylight Capital, LLC
Location: Sacramento, CA
Website: www.bonney.com

Company Overview

Founded in 1978, Bonney Plumbing, Heating, Air, & Rooter (“Bonney”) provides plumbing, heating, and air conditioning services to residential and light commercial customers throughout the Sacramento metropolitan region. The company employs over 75 people and maintains an active customer base of roughly 30,000 people. 100% of Bonney’s work is focused on service and repair (i.e. no new construction).

Bonney is one of the best small businesses on the West Coast and the Bonney brand is synonymous with exceptional service and integrity in all areas. Bonney experienced revenue growth of nearly 100% over the past five (5) years as a direct result of (a) an outstanding local reputation and (b) fielding an exceptionally strong, long-tenured team. With the support of Skylight Capital, management intends to triple the size of the company over the next four (4) years.

Position Overview

We believe we have an incredible opportunity to revolutionize Bonney’s approach to marketing and we are looking for a key contributor to spearhead our efforts. This is a new position and will oversee improving Bonney’s marketing strategy with a definitive and substantial push toward dominating local search in our existing markets.

A solid candidate will be able to leverage an existing expertise propagating local search results for a rapidly expanding local service company. S/he will also bring a strong knowledge of SEO, PPC, and Internet marketing experience in a small business environment where technical skills go hand-in-hand with intelligence, people skills, and cost consciousness. This role will require the candidate to begin affecting positive change as part of our overall marketing strategy immediately while returning a meaningful Return on Investment (ROI).

Key Responsibilities

• Oversee internet advertising budget of roughly $250,000 while assisting the marketing administrator in determining the strategy for Bonney’s overall advertising budget of $1,500,000
  • Role could expand based on candidate’s capacity and overall growth at Bonney
• Devise, implement, and manage a top-flight search engine marketing (SEM) program which will include:
  • Managing PPC (Pay Per Click) campaigns independently & with 3rd party assistance
  • Supervise social networking efforts
• Assist with drafting & distributing press releases regularly via the website and email
• Maintain and improve local search engine rankings through localized sites such as Google+/Google Places, Yahoo Local etc.
• Audit Company website and implement changes to improve organic search engines for target keywords Assist in Blog content creation and social media outreach to ensure high ranking on long-tail keywords in the industry.

Reporting Relationships

The SEM Expert will report to the CEO and s/he will work closely with Bonney’s Marketing Administrator.

Role could expand based on candidate’s capacity and overall growth at Bonney.

Qualifications

• Local search engine marketing guru with specific expertise in geo-targeting for local businesses
• At least three (3) years of experiencing managing and overseeing search engine marketing campaigns (SEO/PPC)
• Versed in best practices for selecting, managing, and evaluating third party marketing vendors
• Proven success operating in a small business environment with $10M-$50M of annual revenue
• Possessing implementation and execution capabilities, and the ability to take ownership of key decision processes
• Sound strategic planning skills
• Experience with HTML coding and build/testing landing pages is a plus
• Capable of calculating and analyzing financial results in order to make better decisions
• Knowledge of accounting systems, fleet dispatch, and logistics is a plus

Personal Attributes

• Intelligence – possesses raw intellect
• Decisive – track record of making and implementing sound strategic decisions based on a mixture of analysis, experience and judgment
• Entrepreneurial – must be a self-starter and have the ability to act autonomously while identifying and implementing initiatives that are well-aligned with the company’s strategic plan
• Cost Conscious – maniacal focus on managing costs and improving margins in a small business environment
• Results Oriented – links decisions to overall business objectives
• Affable & Collaborative – ability to embrace, support and practice a collaborative style which goes beyond relationship building. S/he will achieve results with and through others.
• Communicative – possesses exceptional written and verbal skills enabling her/him to prepare and present information and recommendations to a broad and diverse audience, including technicians and employees, peers on the management team, and investors

Location

Sacramento, CA

Compensation

The compensation package will be highly competitive and will consist of base salary and a performance bonus. In addition, Bonney Holdings will provide excellent health benefits for employees and their dependents.

Interested candidates should submit a resume via e-mail to Collin Hathaway (chathaway@skylight-capital.com)
Please, no phone calls

*** Bonney Plumbing, LLC is an equal opportunity employer ***

Current opening for an experienced Plumbing/Drain Technician with Service and Repair experience.  Must have outstanding customer service skills and impeccable workmanship. Clean DMV required.

*** Bonney Plumbing, LLC is an equal opportunity employer ***